What I’m All About
Design. Strategy. Storytelling.
Media Production and Communication that elevate brands and engage audiences across every platform.
Years of Experience
3
Companies worked with
15+
Videos and Graphics Produced
50+
Live Productions
30+
MARKETING & COMMUNICATIONS
Concept & Strategy
Great marketing starts with a strong concept. I specialize in developing innovative marketing strategies that connect with audiences and drive engagement. From brainstorming creative campaign ideas to crafting compelling brand narratives, I focus on aligning messaging with organizational goals to create meaningful impact. My work combines data-driven insights with creative storytelling, ensuring that each campaign resonates with the right audience. Whether it's designing a content strategy, refining brand identity, or launching a digital initiative, I bring a strategic vision to every project.
Social Media & Digital Marketing
Social media is more than just content—it's about building communities, fostering engagement, and delivering measurable results. With experience managing platforms for organizations like TMU Global, The Echo Wave Project, Coveted Canines and helping with TMU’s Graduate Students' Union, I create dynamic, platform-specific content that captures attention. From crafting compelling copy to designing eye-catching visuals, I know how to turn social media into a powerful marketing tool. My expertise includes social media strategy, content creation, paid advertising, and performance tracking.
Communications & Public Relations
Effective communication is the backbone of any successful brand. I specialize in crafting clear, impactful messaging that resonates with diverse audiences. Whether it’s writing press releases, developing media outreach strategies, or managing internal communications, I ensure that the right message reaches the right people. I have experience in public relations, helping organizations enhance their visibility and credibility. My approach combines strategic messaging with authentic storytelling to build trust and strengthen relationships.
Graphic Design
Ever since I was a child, I was in love with design. Great design is more than aesthetics—it’s about communication, clarity, and impact. I specialize in creating visually compelling graphics that enhance brand identity and engage audiences. From marketing materials and social media assets to event branding and promotional campaigns, my work focuses on delivering strong, cohesive visuals across digital and print mediums. With a keen eye for typography, color theory, and layout design, I craft graphics that are not only beautiful but also effective.
UX/UI & Web Design
User experience is at the core of every great digital product. I design intuitive, accessible, and visually engaging websites that enhance usability while maintaining brand consistency. With experience in web development for TMU Global (along with creating sites like this one you are currently reading), I focus on optimizing navigation, layout, and interactivity to improve user engagement. Whether it’s wireframing, prototyping, or refining design elements for accessibility, my goal is to create an engaging experience that serves both function and form.
Motion & Interactive Design
Animation and motion graphics add energy and depth to digital storytelling. Using After Effects, I love to create dynamic visuals. Whether it’s social media animations, explainer videos, or UI motion elements, bringing designs to life with smooth transitions and compelling visual effects is special to me. I also have experience exploring real-time visualizations and interactive media using tools like TouchDesigner, pushing the boundaries of digital design.
Video Production & Editing
From concept to final cut, I bring stories to life through high-quality video production and editing. I specialize in crafting compelling visual narratives for a range of formats, including documentaries, promotional videos, and social media content. Using tools like Premiere Pro and DaVinci Resolve, I ensure seamless edits, engaging pacing, and polished visuals that capture attention. Whether it’s cutting together a fast-paced highlight reel or refining a long-form documentary, I enjoy creating videos that resonate with audiences.
Live Broadcasting & Event Coverage
Live production requires precision, adaptability, and technical expertise. I have extensive experience working on live broadcasts for major organizations like Rogers, FIS, and the Ontario Hockey League, ensuring smooth, high-quality productions. From camera operation to audio productionm and live switching to on-site coordination and troubleshooting, I understand the fast-paced nature of live events. Whether it’s sports, corporate events, or concerts, I thrive in high-pressure environments where every second counts.