From the time I was a kid, watching hockey games on the couch with my dad and heading to the movies every weekend with friends, I was drawn to the power of media. I was fascinated by how visuals, sound, and storytelling could create something bigger than just entertainment—they could make people feel something. That passion led me into finding media production, where I honed my skills in video, design, and live broadcasting.

But along the way, I took a turn. While studying media in university, I found myself drawn to marketing and communications—the strategy behind the stories, the psychology behind engagement, and the creativity behind campaigns. I fell in love with crafting narratives that connect with audiences, whether through branding, digital content, or interactive experiences.

Now, I bring both sides together: the technical expertise of media production and the strategic mindset of marketing and communications. Whether I’m designing a website, producing a video, or building a social media campaign, my goal is always the same—to create something impactful, engaging, and meaningful.